Meaningful Beauty Enters Bodycare

The skincare trend of facial cosmetics extending into bodycare so that facial skin “matches” body, has made an impression on Meaningful Beauty.

The brand, developed by iconic model Cindy Crawford with cosmetic specialist Dr. Jean-Louise Sebagh, has entered body care with its new Performance Bodycare System.

Leveraging the power of the “Youth Molecule,” an antioxidant-rich enzyme derived from a rare French melon grown in the South of France with Melon Leaf Stem Cells, the system works to visibly plump, firm and revitalize skin. Squalane softens and soothes while Melon super antioxidants help protect skin from environmental aggressors.

Performance Bodycare System

Firming and Tightening Body Hydration Treatment ($84) visibly firms and tightens skin; hydrates intensely for more supple, moisturized body skin; and helps even skin tone and texture.

Based on an eight-week user perception study, 94% of women said the skin on their body looks firmer; 97% of women said the skin on their body looks tighter; and 100% of women said their skin texture has improved.

Targeted Hydration Body Stick ($34) glides across skin as a silky solid, then melts on contact into a nourishing serum to intensely moisturize. Ideal for dry, rough or chapped areas like heels, elbows and knees, it delivers targeted hydration to help restore softness, smoothness and suppleness, per the brand. Key ingredients include Melon Leaf Stem Cell Technology, hyaluronic acid, oat extract, shea butter, peptides and niacinamide, which work together to soothe, visibly firm, tighten and support the skin’s natural moisture barrier.

Brightening and Smoothing Luxe Body Cleanser ($44) provides a hydrating, radiant glow for softer, younger-looking skin. Infused with Melon Leaf Stem Cell Technology, encapsulated salicylic acid for gentle exfoliation and glycerin for radiance, the cleanser reveals a brighter, more even complexion without dryness or irritation.